Getting the best possible price for your home can be boiled down to a couple of factors:

1. Market
2. Marketing

You can't do much about the market you're in, but as marketing experts, we market your property to help overcome any negative market conditions that might be present. This is where an agent's experience comes into the picture. An agent who has never experienced anything other than a hot real estate market may not know how to market your property sufficiently to get you the price you want for your home in this market.

We've sold real estate in a variety of market conditions, and we know what it takes. List your house with us, and you'll get an aggressive marketing campaign, including, but not limited, to the following:

Strategically written MLS listings

We don't just fill out the fields in your MLS listing. We understand that the words contained in the listing are an advertisement that can make your property jump out of the page when written properly. We write each listing to highlight the features of your home that, in our experience, will get your home sold in this market.

Plenty of home photos

Some agents don't even post a photo on their MLS listing, and that's real estate sales suicide. If you're going to make the effort to get listed in the MLS, it makes no sense to leave out photos of your home. Most searchers these days expect a listing with numerous photos, and we give them what they want.

Aggressive online marketing

There's so much more to real estate marketing than the regional MLS. Our real estate marketing campaigns are designed to have a big Internet footprint, reaching far more than a simple MLS listing would. They include exposure to Google, Yahoo, Craigslist, and many other large real estate portal sites. This is in addition to the work that goes into maintaining our own network of websites as popular destinations for home searchers. Basically, if you list your property with The Gardner Team, we'll get it listed all over the Net.

Well placed traditional advertising

While the Internet is the place to be in real estate marketing, we can't ignore the traditional media for advertising opportunities. Many homebuyers still browse classified ads, the Sunday real estate section of their newspaper, and various regional real estate magazines. We focus our advertising strategies on the publications that have proven themselves over the years by consistently bringing in buyers.